For this campaign of the Faculty of Performing Arts, a versatile graphic was needed for the promotion and communication of summer courses, targeting both a young and adult audience.
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/ CHALLENGE
Design a versatile summer graphic for internal university communication, reflecting both festivity and academic work, develop adaptable and representative shapes. Highlight the promotional poster as the main piece.
The solution
The solution
After developing concepts and art direction, a palette of vibrant colors was proposed to merge fun and professionalism. Versatile, organic, and adaptable shapes were designed for use across various communication materials.
After developing concepts and art direction, a palette of vibrant colors was proposed to merge fun and professionalism. Versatile, organic, and adaptable shapes were designed for use across various communication materials.
